TIMELINE

Diamond Outlet’s Campaign
against foreign diamond certs that over-grade diamonds
FIGHTING for INTEGRITY and CONSUMER PROTECTION

TIMELINE

Date

Event

Link

Fall 2011  Diamond Outlet finally confronts false advertising & fraudulent diamond certs sold by Genesis.  Click to read more
November 2011  Diamond Outlet launches first “Foreign Cert” radio ad  Click to read the script
Click to listen
12/1/2011  First Genesis diamond purchase (.73) Click to read more
2/1/2012  Diamond Outlet Valentine’s Day campaign continues to call out foreign certs  
6/11/2012  Nashville City Paper Diamond Wars article Click to read more
11/15/2012  Diamond Outlet starts Christmas radio campaign continuing to call out foreign certs Click
to listen
11/30/2012  Second Genesis Diamond purchase (1.58) Click to read more
Jan 2013  Genesis purchases displayed in Diamond Outlet showcase  
April 2013  39 page complaint sent to Jewelers Vigilance Committee in New York Click to read more
June 2013  39 page complaint sent to Tennessee Attorney General’s Consumer Advocate and Protection Division Click to read more
7/15/2013  Meeting with Jeff Hill – Tennessee Attorney General’s Consumer Advocate and Protection Division  
11/15/2013  Diamond Outlet’s Christmas radio campaign continues to call out foreign certs  
2/1/2014  Diamond Outlet Valentine’s Day campaign continues to call out foreign certs  
Summer 2014 GenesisDiamondsLawsuit.com website posts Genesis Diamonds Consumer Fraud Click to read more
May 8th & 9th 2014 Nashville Ch. 4 WSMV Investigative  Report – Part 1 & 2 air over 2 days Click to view
7/22/2014  Nashville Ch. 4 WSMV reports 1st customer lawsuit against Genesis Click to view
8/18/2014  Nashville Ch. 4 WSMV story on new lawsuits filed against Genesis Click to read more
8/29/2014  Nashville Ch. 4 WSMV runs story reporting that Rapnet delists EGL Click to view
9/9/2014  Rough & Polished Magazine reports EGL delisting Click to read more
9/9/2014  JCK article reporting that Rapnet delists EGL Click to read more
9/17/2014  Polygon delists EGL-Int’l Click to read more
11/15/2014  Diamond Outlet starts Christmas radio campaign
December 2014  Bob Forster writes update email to Jeff Hill; Tennessee Attorney General’s office  Click to read more
12/3/2014  JCK reports that EGL-International will be shutting its doors Click to read more
12/4/2014  JCK acknowledges that Nashville TV story started the chain of events Click to read more
12/10/14  Nashville Ch. 4 WSMV story on EGL International shutting down Click to view
12/14/14  Consumer Lawsuits Against Genesis Click to view
12/16/2014 National Jeweler News reports California Class Action suit againts EGL-International – cites RICO and fraud allegations Click to read more
1/31/15 Nashville Ch. 4 “Genesis Diamonds” story nominated for Emmy – “Best Business Consumer Report” Click to view
2/8/2015 EGL International REVOKES license of Israel laboratory Click to read more
5/8/2015 Bob & Boaz call Click to read more
5/15/2015 Bob & Boaz 2-hr face-to-face meeting Click to read more
6/4/2015 EGL- USA opens new lab under different brand Click to read more
November 2015 Diamond Outlet runs radio ad instructing consumers that already purchased diamonds with foreign certs Click to read the script
Click to listen
12/17/15 Boaz communicates objection to tone & message of DO Fall 2015 Foreign Cert radio ad Bob’s response  on 12/18
2/3/2016 Diamond over-grading lawsuits filed Click to read more
3/1/2016 Bob Forster writes 2nd letter to Jeff Hill at TN Attorney General’s office Click to read more
3/30/2016 Letter to new TN State Attorney General- Herbert Slattery III Click to read more
Nov 2016 Diamond Outlet continues pressure on Genesis with TV Ads and web video Click to view