Diamond Outlet’s Campaign
against foreign diamond certs that over-grade diamonds
FIGHTING for INTEGRITY and CONSUMER PROTECTION
TIMELINE
Date |
Event |
Link |
| Fall 2011 | Diamond Outlet finally confronts false advertising & fraudulent diamond certs sold by Genesis. | Click to read more |
| November 2011 | Diamond Outlet launches first “Foreign Cert” radio ad |
Click to read the script Click to listen |
| 12/1/2011 | First Genesis diamond purchase (.73) | Click to read more |
| 2/1/2012 | Diamond Outlet Valentine’s Day campaign continues to call out foreign certs | |
| 6/11/2012 | Nashville City Paper Diamond Wars article | Click to read more |
| 11/15/2012 | Diamond Outlet starts Christmas radio campaign continuing to call out foreign certs | Click to listen |
| 11/30/2012 | Second Genesis Diamond purchase (1.58) | Click to read more |
| Jan 2013 | Genesis purchases displayed in Diamond Outlet showcase | |
| April 2013 | 39 page complaint sent to Jewelers Vigilance Committee in New York | Click to read more |
| June 2013 | 39 page complaint sent to Tennessee Attorney General’s Consumer Advocate and Protection Division | Click to read more |
| 7/15/2013 | Meeting with Jeff Hill – Tennessee Attorney General’s Consumer Advocate and Protection Division | |
| 11/15/2013 | Diamond Outlet’s Christmas radio campaign continues to call out foreign certs | |
| 2/1/2014 | Diamond Outlet Valentine’s Day campaign continues to call out foreign certs | |
| Summer 2014 | GenesisDiamondsLawsuit.com website posts Genesis Diamonds Consumer Fraud | Click to read more |
| May 8th & 9th 2014 | Nashville Ch. 4 WSMV Investigative Report – Part 1 & 2 air over 2 days | Click to view |
| 7/22/2014 | Nashville Ch. 4 WSMV reports 1st customer lawsuit against Genesis | Click to view |
| 8/18/2014 | Nashville Ch. 4 WSMV story on new lawsuits filed against Genesis | Click to read more |
| 8/29/2014 | Nashville Ch. 4 WSMV runs story reporting that Rapnet delists EGL | Click to view |
| 9/9/2014 | Rough & Polished Magazine reports EGL delisting | Click to read more |
| 9/9/2014 | JCK article reporting that Rapnet delists EGL | Click to read more |
| 9/17/2014 | Polygon delists EGL-Int’l | Click to read more |
| 11/15/2014 | Diamond Outlet starts Christmas radio campaign | |
| December 2014 | Bob Forster writes update email to Jeff Hill; Tennessee Attorney General’s office | Click to read more |
| 12/3/2014 | JCK reports that EGL-International will be shutting its doors | Click to read more |
| 12/4/2014 | JCK acknowledges that Nashville TV story started the chain of events | Click to read more |
| 12/10/14 | Nashville Ch. 4 WSMV story on EGL International shutting down | Click to view |
| 12/14/14 | Consumer Lawsuits Against Genesis | Click to view |
| 12/16/2014 | National Jeweler News reports California Class Action suit againts EGL-International – cites RICO and fraud allegations | Click to read more |
| 1/31/15 | Nashville Ch. 4 “Genesis Diamonds” story nominated for Emmy – “Best Business Consumer Report” | Click to view |
| 2/8/2015 | EGL International REVOKES license of Israel laboratory | Click to read more |
| 5/8/2015 | Bob & Boaz call | Click to read more |
| 5/15/2015 | Bob & Boaz 2-hr face-to-face meeting | Click to read more |
| 6/4/2015 | EGL- USA opens new lab under different brand | Click to read more |
| November 2015 | Diamond Outlet runs radio ad instructing consumers that already purchased diamonds with foreign certs |
Click to read the script Click to listen |
| 12/17/15 | Boaz communicates objection to tone & message of DO Fall 2015 Foreign Cert radio ad | Bob’s response on 12/18 |
| 2/3/2016 | Diamond over-grading lawsuits filed | Click to read more |
| 3/1/2016 | Bob Forster writes 2nd letter to Jeff Hill at TN Attorney General’s office | Click to read more |
| 3/30/2016 | Letter to new TN State Attorney General- Herbert Slattery III | Click to read more |
| Nov 2016 | Diamond Outlet continues pressure on Genesis with TV Ads and web video | Click to view |
